Collection: BIKIND

BIKIND is a London-based label born in Notting Hill — and you can feel it in every piece.

Founded by Victoire, a Paris-born fashion insider with over a decade in buying and merchandising, BIKIND started with a simple idea: make something joyful, mindful, and a little bit rebellious. Since 2019, that idea has taken the form of hand-dyed sweatshirts, tees, and kids pieces that feel as good as they look.

Every BIKIND piece is hand dyed in their Notting Hill studio, through a process that takes 24 to 48 hours. No two pieces are exactly alike — that's not a flaw, it's the whole point. The garments are responsibly produced in Morocco and India, and the result is clothing that earns its place in the wardrobe for years, not seasons.

Cool. Colourful. Comfortable. That's the promise — and the kids' range delivers on it completely. Oversized sweatshirts in the kind of colours that make little adventurers want to get dressed in the morning.

As seen in Vogue, Sheerluxe, OK Magazine, and YOU Magazine.